How to launch a successful marketing startup with gamification – a case study of cat village

• Main Authors: Chuang, Ken, 莊上緯
• Other Authors: Wu, Jack
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/y34yhq

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 107 === Gamification has been used in our daily life for some time now. It is so versatile that it applies to almost all kinds of business. It is a business tool that represents a whole new direction for achieving the goals set for a business. Using the gamification techniques to boost Cat Village’s business (a cat hotel) is the main goal of this case study. Gamification is used to make cat owners know their cats better, strengthen the bond between them. When designed correctly, gamification has proven to be very successful in engaging customers and motivating them to change their consuming behaviors. Leveraging some of the features used in real games, gamification can turn many other types of activities into games. For instance, each customer will get a Cat Village adventure report when their cats board in Cat Village and gamification is used to make them gain a sense of achievement when accomplishing goals and at the same time earn actual feedbacks (discount, merchandises). This will allure them to shop in Cat Village regularly and recommend Cat Village to other cat owners. Gamification is not only applied to customer engagement but also employee performance, training and education, innovation, personal development, and the list continues to grow.