Decisions of Seekers to Using Sources of Information in English Teaching Service
碩士 === 明志科技大學 === 經營管理系碩士班 === 107 === This study analyzes the habit of using information sources for seeking information within English teaching field with the involvement of social network analysis. The degree centrality, closeness centrality and betweenness centrality measures are used to investi...
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67zac6 |
| Summary: | 碩士 === 明志科技大學 === 經營管理系碩士班 === 107 === This study analyzes the habit of using information sources for seeking information within English teaching field with the involvement of social network analysis. The degree centrality, closeness centrality and betweenness centrality measures are used to investigate the characteristics of each source of information. In addition, the study tests a sample of English teaching service’s seekers in Vietnam using information sources for their needs then withdrawing the appropriate marketing strategies with the references of how and why people prefer this information source than others. A survey being made for 218 valid results for indicate how the sources of information being used and an interview with 4 participants to point out the reasons of choosing different categories of information sources. In consequence, some ideas are recommended for readers including businessman, researchers and marketers of how to use the sources of information appropriately according to their needs.
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