| Summary: | 碩士 === 美和科技大學 === 運動與休閒系碩士班 === 107 === The Study of Motivation, Obstruction and Satisfaction of Scuba Diving Participants-A case study of Hengchun Area
Abstract
The purpose of this study was to investigate the relevance of participants' motivation, impediments, and satisfaction in scuba diving activities. The research was conducted by the questionnaire for participants of scuba diving activities in Hengchun area. A total of 450 questionnaires were distributed, 450 copies were collected, 50 invalid questionnaires were deducted, and 400 valid questionnaires were counted. The effective questionnaire recovery rate was 88 %. The data obtained were analyzed with SPSS 20 version. The results of the study：(1) The most obvious motivation for scuba diving participants to participate in scuba diving activities is “social demand”(M=4.29)；(2) The biggest obstacle for scuba diving participants when participating in scuba diving activities, most notably “technical equipment and companions”(M=2.92)；(3) When scuba diving participants were involved in scuba diving activities, the most satisfactory one is the "knowledge and social experience"(M=4.20)；(4) The motivation and obstacle factors of scuba diving participants are significantly negatively correlated；(5) The participation and satisfaction of scuba diving participants show a significant positive correlation. Research suggestion: The general public can choose scuba diving activities as leisure activities for individuals, friends and the whole family; rental stores can provide more appealing discount on rental diving equipment to attract scuba diving enthusiasts; relevant government departments should build diverse marine website to provide information and activities attract more tourists and promote marine activities.
Keyword: Scuba diving, participation motivation, hindering factor, satisfaction
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