| Summary: | 碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 107 === Exports in the textile industry are a crucial indicator of Taiwan’s economy. Foreign trade has been affected by changes in industrial structure, increases in labor cost, and the outsourcing of production, leading to a decline in exports year on year. The textile industry of Taiwan is faced with rapid global changes in terms of the competitive environment; A lack of product differentiation has made it vulnerable to industrial competition. One corresponding solution is to formulate a successful foreign trade strategy.
Few studies have explored key factors for the development of a successful foreign trade strategy for the textile industry. Through document analysis, this study first determined three criteria and 14 indicators for exploring the key factors for the development of a successful foreign trade strategy for the textile industry; the three criteria were environmental assessment, self-assessment, and competitive assessment. Then, the study conducted a questionnaire survey on 18 experts using the Delphi method and compiled key factors under the hierarchical structure. Finally, the main and secondary dimensions were examined, analyzed, and compared using the Aanalytic Hierarchy Process (AHP). The research results are as follows:
（1）Attention should be paid to environmental assessment and self-assessment.
（2）For environmental assessments, industrial competition and economic environment were the primary indicators.
（3）For competitive assessment, strategy was the main consideration, followed by quality and customization.
（4）For self-assessments, resources, ability, and advantage were the fundamental factors related to competitivenes
Based on the research results, this study proposes several recommendations for those in the textile industry. It is hoped that these recommendations will help boost foreign trade in the textile industry and act as reference for key factors for the development of a successful foreign trade strategy. The recommendations are as follows:
（1）Improve industrial competitive analysis and accurately predict changes in the economic environment.
（2）Use available resources and abilities to develop strategies aimed at achieving a competitive advantage.
（3）Effectively enhance the quality of products in response to a highly competitive market.
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