Research on Service Flow of Self-service Wedding Photography from Perspective of Service Design

• Main Authors: TSAI, KUO-FU, 蔡國富
• Other Authors: KAO, KAI-NING
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/nkdw6t

碩士 === 銘傳大學 === 商品設計學系創新設計與管理碩士在職專班 === 107 === The way of self-service wedding breaks through the traditional wedding photography mode, leading the emerging self-service wedding photography trend. Based on the diverse ideas of each couple's own wedding photos, self-service wedding photography can meet the personalized and diversified needs of wedding photography for newcomers. "Self-service wedding photography" belongs to the emerging commercial wedding photography mode, and the service design idea is in the initial stage. Therefore, there is very little relevant literature and it has not been discussed in depth. This research is devoted to exploring the service flow of self-service wedding photography. By investigating the current situation of Taiwan's self-service wedding photography industry, we explored the service flow of self-service wedding photography from the perspective of service design and based on service design. This information is consolidated to provide a reference to existing practitioners and entrepreneurial advice and sales strategies. This study has used interviews as the main research method. The author has used convenient sampling to interview photographers engaged in self-service wedding photography. During interview process, the results were analyzed and summarized from the aspects of space, device and person's point of contact and the shortcomings were found, thus optimizing the existing service flow of self-service wedding photography. The analysis and conclusions are as follows: 1.At present, most of the self-service wedding photography studios have slightly different shooting characteristics and price points, but most wedding studios use almost the same service flow. Here, the service provider needs to focus on the service flow. The customer experience needs to be paid attention to in the prepaid deposit, the fixed schedule, the signing session and the finished product delivery. 2.Most newcomers are the first to pay for such services. In the entire service flow and design, the service gap is mainly based on customer expectations and individual needs. 3.The main feature of self-service wedding photography is that it is less restricted by the venue. Therefore, the gap in the space of wedding photography is relatively small. The gap between the studios in terms of photographic equipment and computer hardware is relatively large compared to the service staff.