The Impact of Cruises Ambience on Experiential Value and Revisit Intention
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 107 === The cruise economy has rapidly emerged in Asia in recent years. In Taiwan, cruise consumer market is also active. To stimulate passengers’ revisit intention, the cruise companies now in the market need to emphasize the cruise ambience and experiential value....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5c48s4 |