The Impacts of Consumer Social Responsibility and Self-Concept on Brand Image and Loyalty: Take Fair Trade Coffee as an Example
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 107 === Recently, coffee has become one of the indispensable necessities of life. Fair trade coffee has been promoted in Taiwan in the past 10 years. Although it has grown up with the efforts of government agencies and private fair trade groups, it is still far less...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hjnw9p |