| Summary: | 碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 107 === Due to the severe aging of the global population and the decline in fertility, and the continuous problem of food safety, serious air pollution, and accidents, the disability gradually rises! In response to the social conditions brought about by future disability, the government actively promotes new policies to reduce the pressure on family care.In view of the trend of the market, insurers are also pushing for new sources of gold that consumers need in the face of time, and planning different solutions to compensate for the impact of disability.
Currently Chinese people are Disability Income Insurance limited cognition, how to improve the customer's willingness to purchase in marketing is something that the industry needs to explore. After all, the government continues to correct Long-term care 2.0 the public knows little about it and the past has been promoted by the insurance industry. Long-term care insurance difficulties in claims cause poor performance, leading consumers to Disability Income Insurance limited sense of identity, how to change from demand to must be an important issue in the current period.
The main conclusions of this study are summarized as follows: Disability Income Insurance mainly for the insured person due to illness or accidental injury, diagnosed by a specialist, in line with physiological or psychological dysfunction, and the disease lasts for more than 30 days, and the accidental injury is not included in the exemption period, the insurance company will Provide a one-time or instalment care fee. Marketing should be Disability Income Insurance and Long-term care insurance breakdown of claims status, make it already planned Long-term care insurance consumers can understand the differences and strengthen their own protection; at the same time, they can also provide reference for policyholders with limited budgets. And through explanations, consumers who are willing to insure understand that the government's measures are only basic services. How to improve life protection planning is the implementation of the operators. Disability Income Insurance significance.
In terms of marketing techniques, consumers need to understand the definition of disability and claims projects, in addition to multimedia promotion; insurance is also a human-to-human career, with a passionate narrative plus some celebrity case sharing, and The status of claims is communicated through the elaboration, so that policyholders can understand the future social changes and may face a deadlock. Although there are a lot of social insurance, what I really can take care of is only the planning that I have done for myself. So, through in-depth interviews, I understand how various insurance companies promote marketing own company Disability Income Insurance.
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