Comparison of American, Chinese and Japanese E-Payment industries

• Main Authors: Liu, Yi-Shen, 劉易紳
• Other Authors: LEE, YI-KUN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/qe95be

碩士 === 銘傳大學 === 財務金融學系碩士在職專班 === 107 === In recent years, the E-Payment industry which offers better service and a more convenient experience to customers, is becoming more and more popular with Millennials. The innovation of e-commerce has transformed consumer purchasing behaviors and brought various benefits to the economy. US’s PayPal, China’s Alipay and Japanese Rakuten are the most successful E-Payment companies in the world. In the following cases, this thesis will describe and compare these E-Payment companies’ successful strategies and detail the potential challenges that Taiwan’s E-Payment companies may face, and then analyze the landscape of the Taiwan’s E-Payment industry and to improve electronic payment regulations. Finally recommendations to Taiwan’s government and E-Payment companies will be presented.