Creating Value and Symbolic Consumption, Unforgettable Experience, Customer Satisfaction Research on Relationships – The Tourism Factory as an Example

• Main Authors: WANG, YUNG-SHIANG, 王勇翔
• Other Authors: HUNG, KUANG-PENG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/ndv574

碩士 === 銘傳大學 === 企業管理學系 === 107 === This study explores whether visitors’ experiences in visiting tourism factories are positively related to their own unforgettable experience, customer satisfaction and revisiting, and hope that the results of this research can be applied. Due to the impact of global economic development, the emerging leisure industry in the 21st century is a service-oriented industry tour. Since 2003, the Industrial Bureau of the Ministry of Economic Affairs has proposed “Sightseeing Factory Counseling Program„ It hopes to provide the industry as a transformation start by means of technical guidance and it is expected that the industry will continue to operate and prosper the local economy. This article uses co-creation value, self-life and life style consistency, functional consistency, unforgettable experience, customer satisfaction and revisiting willingness as operational questions, through various analysis methods. The simulation results show that they are all positive correlations, indicating that the higher the similarity between the experience of the sightseeing factory and the customers, the greater willingness to revisit. We also found that if you can visit the sightseeing factory and collect questionnaires in the field, the research results will be closer to the actual situation. Specific improvements and suggestions will be proposed in the last paragraph of this paper.