Study on the Consumer Behavior and Satisfaction for Complex Swimming Pool—Case Study for Swimming Pool in Kaohsiung City

碩士 === 康寧大學 === 休閒管理研究所 === 107 === Nowadays, people's living pressures are increasing, and physical health activities are increasing, which is increasingly important for improving the quality of life and health. In the fierce competition of the fitness club, how to achieve the benefits of vari...

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Bibliographic Details
Main Authors: Chiu, Shu-Chen, 邱秫蓁
Other Authors: KUO, SHENG-FENG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/vw7938
Description
Summary:碩士 === 康寧大學 === 休閒管理研究所 === 107 === Nowadays, people's living pressures are increasing, and physical health activities are increasing, which is increasingly important for improving the quality of life and health. In the fierce competition of the fitness club, how to achieve the benefits of various leisure activities that affect the customer's participation in sports and leisure satisfaction has become an important discussion topic. Therefore, based on the theory of experience motivation, this study explores the satisfaction of sports and leisure benefits of a swimming club in Tainan City through empirical methods, and establishes the research structure and assumptions as the operation of each research facet. The definition of sex, statistical analysis using SPSS version 21 (α <.05) for data analysis.The conclusion is as follows: 1. Motion participation motivation has a positive impact on sports facility satisfaction. When participants are motivated, they will increase their level of sports and leisure satisfaction. From the content of the facet, it is known that the activity is most recognized by the participants for the importance, happiness, mood change, fun and yearning of the participants. It is also the main involved in sports and leisure. 2. The sports participants have a positive impact on sports satisfaction to enhance sports efficiency. When sports and leisure satisfaction is high, sports benefits are relatively improved. 3. When the service quality actually experienced by the sports participants exceeds the expected service quality, the sports benefits will be enhanced. Sports and leisure have significant benefits for the physiological benefits and psychological benefits of participants in a swimming sports club in Tainan City, which can improve life, rest, fatigue and promote body metabolism.