The Impact of Perceived Risk, Information Richness, and Consumer Value on Consumers' Choice of FB Trading Communities-a Case Study of Changhua County

碩士 === 康寧大學 === 企業管理研究所 === 107 === Along with the advancement of Internet, community websites played an important role in our life. Therefore, many business try to expand their territory by managing community websites. Moreover, Facebook(FB) is a good way for businessmen to approach their goals. Th...

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Bibliographic Details
Main Authors: CHEN, PEI-EI, 陳佩憶
Other Authors: LIU, HAN-YU
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/bq4d75