A Study on Corporate Brand Strategy- an Example as Johnson Health Technology

• Main Authors: Yi-Chun Wu, 吳怡君
• Other Authors: Z-John Liu
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/3d54y4

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 107 === The leading brands in the fitness industry is always for the European or American. As an Asian corporation how to be the Top3 brands with the brand strategy? This thesis is based on the case study of the Johnson Health Tech. With the analysis of bibliography and second-hand materials, in particular, focusing on brand strategy and corporate strategy. The study discloses the key to the success of corporate brand strategy was following four points: 1. The brand development must be built by the market attribution. 2. The international organization means have the local persons to manage and lead the team by principle. 3. The staff can at the appropriate the position with professional skill. 4. The forethought leader leads the team to the right and bright way.