A Study on Corporate Brand Strategy- an Example as Johnson Health Technology

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 107 === The leading brands in the fitness industry is always for the European or American. As an Asian corporation how to be the Top3 brands with the brand strategy? This thesis is based on the case study of the Johnson Health Tech. With the analysis of bibliograph...

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Bibliographic Details
Main Authors: Yi-Chun Wu, 吳怡君
Other Authors: Z-John Liu
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/3d54y4