| Summary: | 碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 107 === With broadband improvements and the rapid development of new interactive web technologies, social networking service (SNS) platform enterprises have sprung up. Therefore, this study constructed the SNS analysis framework to explore business model innovation cases as exemplified by Facebook. Research results show that Facebook features a business model, a network integrated ecosystem that is difficult to duplicate or surpass. Through the open platform strategy, the platform is taken advantage of and the results are shared. At the same time, the connecting and interactive unique advertising form also contributes a huge sum of revenues.
Facebook needs to abandon its inherent internet development mindset. Based on the features of “small,” “fast” and “flexible” mobile internet, the connection hub between users and stores is opened. Transforming from the traditional advertising model to the value-added mobile internet service model is the only way to gain a pioneering advantage.
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