The Research of Business Model Innovation of Mobile Social Network Platform - Netflix as an Example
碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 107 === Accompanied with 4G users growing rapidly and smart phone popularizing promptly, interconnection market has entered a fast growth period, in which the growth for the social application is pretty obvious. Therefore, based on the subject of business model in...
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| Format: | Others |
| Language: | zh-TW |
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2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s26d2z |
| Summary: | 碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 107 === Accompanied with 4G users growing rapidly and smart phone popularizing promptly, interconnection market has entered a fast growth period, in which the growth for the social application is pretty obvious. Therefore, based on the subject of business model innovation for mobile social platform, this article researches the business model innovation of Netflix as a case study. The result of this research shows some enlightenment from the business model and the innovation of Netflix as follow:
1. The successful innovation for an enterprise will be the combination of investment innovation and business model innovation.
2. Any innovation of business model element will provide the chance to remodel the entire business model for the enterprise.
3. The enterprise needs to have an insight into the change of environment and consumers.
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