Explore the Relationship among Brand Image, Product Involvement, Perceived Value and Purchase Intention- A Case Study of G7 Coffee
碩士 === 龍華科技大學 === 企業管理系碩士班 === 107 === This study is aimed at consumers who have purchased G7 coffee, using online questionnaires to conduct surveys, and research topics to explore the relevance of consumers who purchase G7 coffee in terms of perceived value, brand image, product involvement, and pu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rrtv92 |