| Summary: | 碩士 === 高苑科技大學 === 經營管理研究所 === 107 === All of us in the world have our own grow-up background and different environment. Everyone has different life-style and characters, and the reaction or the way of decision will be totally different. About traveling, people need to decide all kinds of questions and make the plan. Such as, weather, culture, safety problems, environment, price and contagious disease might change our decision and motivation. In the study, it would set up the questionnaire about life-style, travel motivation and travel risk. The study tries to find out the connection between life-style and travel decisions.
403 anonymous questionnaires are collected from the Internet, and there are five parts in the questionnaire: background investigation, life-style scale, travel motivation scale, travel risk scale and travel decision list. People who do the questionnaire include all kinds of ages, incomes, careers, education level and so on. With SPSS statistic software operation, the collected data are processed by descriptive statistic, item analysis, reliability analysis, confirmatory factory analysis, one-way ANOVA, chi-square test and regression analysis. The conclusion are listed in the following:
1. Most of the life-style of the trial subjects were the Independence.
2. The Physiological Motivation was the most one of all kinds of travel motivation.
3. The Traffic Risk was the most one of all kinds of travel risk.
4. Of all the backgrounds, genders, education levels and careers show the significant difference about travel motivation.
5. Of all the backgrounds, marital status shows the significant difference about travel risk.
6. Of all the travel motivation, Self-Actualization Motivation shows the significant difference about life style.
7. Of all the travel risks, Security Risk shows the significant difference about life style.
8. Of all the travel decisions, the resource of travel information and the difference ways of travel show no significant difference about travel motivation.
9. Of all the travel decisions, the information resource, the cost, the destination, the intended length of stay, the mental condition and the time of travel show no significant difference about travel risk.
10. All kinds of life style show no significant difference about travel decision.
11. Of all the travel risks, only Natural Risk and Psychological Risk show the prediction about travel motivation.
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