The Research on the Consumers' Eating Behavior and Satisfaction in Vegetarian Restaurant – A Case Study on ShuYuehChu Vegetarian Restaurant

• Main Authors: LIN,PEI-CHING, 劉沛晴
• Other Authors: WU,MING-DE
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/4f789f

碩士 === 高苑科技大學 === 資訊科技應用研究所 === 107 === Abstract This study focused on the study of consumer dietary behavior and satisfaction in vegetable restaurants, and analyzed the differences between background variables and dietary behaviors, between background variables and restaurant satisfaction, and then explored the differences between restaurant satisfaction and dietary behavior. Finally, the correlation between the two is discussed. During the period from December 2018 to February 2019, a total of 258 questionnaires were issued. After discarding the missing subjects, a total of 244 questionnaires were collected. The recovery rate was 94.57%, and the total effective questionnaire was 244. The research findings are as follows: The results of the study：Subjects have a moderate level of recognition for their healthy eating behavior. They can eat three meals a day, eat green vegetables every day, and eat fruit every day, but most of the subjects are less likely to chew slowly. 1.Seventeen questions were used to ask the subjects about the satisfaction of the restaurant, and the subjects were found to have a moderate degree of satisfaction with the restaurant; 2. In gender, male pay more attention to healthy eating than female; 3. Teenagers are more likely to eat unhealthy; 4. Those who have Buddhism and, Taoism beliefs are more likely to eat healthily; 5. Students are more likely to eat unhealthy; 6. Those who have eaten more than 3 times in the restaurant within half a year have healthy eating behavior and are more satisfied with the restaurant. This study proposed several recommendations: 1. Improve the nutritional knowledge of the public; 2. Incorporate seasonal vegetables and fruits into the food to increase the richness of the ingredients; 3. Improve the parking environment of restaurant; 4. Increase the taste of the dishes and provide a reasonable price; 5. Develop menu-free dishes or customized menus; Keywords: vegetable restaurant, consumer, eating behavior, satisfaction.