The Study on the Attraction and Satisfaction of Event Marketing of the Tucheng Orthodox Luermen Sheng Mu Temple

• Main Authors: LU,SHENG-KUEI, 盧生貴
• Other Authors: CHAO,PING-FENG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/3r44d5

碩士 === 崑山科技大學 === 媒體藝術研究所 === 107 === Tainan, which has the most temples in the country, is the cultural capital of Taiwan, showing that there is high relation between life in Tainan and temple events. This research studies the Xiangke event held by the Tucheng Orthodox Luermen Sheng Mu Temple, to learn the relationships of event marketing, tourist satisfaction and tourist attraction. And of all the Matsu temples in the country, the Tucheng Orthodox Luermen Sheng Mu Temple has the vastest dimensions. The research adopted Questionnaire to do the collection and analysis, and the participants are the tourists of the Xiangke event. Four hundred questionnaires were distributed randomly. 400 questionnaires were collected, 400 of which were valid with 100 % response rate. The survey compiles and analyses these data with Software SPSS 25.0, and finds that: 1. Tourists with different socio-economic backgrounds hold very different views toward event marketing. 2. Event marketing and tourist attraction are highly correlated. 3. Tourist attraction and tourist satisfaction are significantly correlated.