A Study of the Impacts of Professional Literacy, Service Quality and Brand Image on Customer Loyalty : Moderating Effect of Relationship Marketing
碩士 === 崑山科技大學 === 企業管理研究所 === 107 === This study explores the impact of professional literacy, service quality, and brand image on customer loyalty of business personnel in life insurance companies. At the same time, it discusses the moderating effect of "relationship marketing" on the rel...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3fh348 |