Exploring Entrepreneurial Intention of Generation Y People in Thailand

• Main Authors: YURIKA NGAMVIMUTTEYAPORN, 吳如麗
• Other Authors: LI, CHENG-LUNG (Oscar)
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/ne6tam

碩士 === 崑山科技大學 === 企業管理研究所 === 107 === The main purpose of this study is to analyze the factors affecting and exploring the entrepreneurial intention of generation Y people in Thailand with particular attention to demographics, personally planned behaviours, and contextual factors, those factors will be the key tools that may encourage entrepreneurship. This study based on an interview the person born in 1980 to 1997 called generation Yers. The results showed they have a high expectation of being a self-employed rather than working in a well-known organization and be able to understand the idea how these young entrepreneurs identify business opportunities and overcome challenges through self-attitudes toward unforeseen failure in business. Yers believe that they are the huge wave of movement to challenge and develop globalisation throughout creativity and innovation. This study also has shown the result of relationship among demographics, personally planned behaviours, and other contextual details that are the main key tools were the determinants of Thai entrepreneurial intention.