Understanding the Competitive Advantage of Small Firms in tourism sector The case of Laos

碩士 === 崑山科技大學 === 企業管理研究所 === 107 === Companies can create competitive advantages by adopting the marketing strategies. It can result in creating profitable relationship with customers, differentiation themselves to gain superior customer value than others. This study focus on investigating how smal...

Full description

Bibliographic Details
Main Authors: SOMMANOXAY SOULIVANH, 蘇利文
Other Authors: Li Cheng-Lung (Oscar)
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/pzxmb7