| Summary: | 碩士 === 國立金門大學 === 企業管理學系碩士班 === 107 === The rapid development of intelligent computers and IoT has greatly influenced Taiwanese electronic industry companies, causing one after another to look for an opportunity to transform their business model. The medical field aimed towards the ageing population is one field attracting many electronics industry companies to connect themselves with the medical industry and together looking for new market opportunities.
This research paper aims at utilizing collecting material and interviews to better understand this industry, and following that using five-forces and SWOT analysis of the electronic medical industry field to find a market opportunity. According to the results of this research, it is recommended that W Company should split their strategy into three periods: a short term goal to cooperate with exoskeleton manufacturers to develop a market and market access with the goal of learning and improving related skills, and through cooperating with other manufacturers to understand the market access and pathways while at the same time obtaining different countries’ medical equipment certification in order to ensure the product can be used in different countries. The mid-term objectives should be to lower product costs and to expand the market access to personal, i.e. non-professional medical users, market space and accordingly expand to overseas markets while providing good customer service and product experience. The long term objectives are to build W Company’s own brand and pursue vertical integration in order to provide a one-stop service.
|
|---|
