| Summary: | 碩士 === 義守大學 === 資訊管理學系 === 107 === With the development and advancement of information and communication technology, smart phones have been widely used by people of various classes and of all ages. In this study the factors for military personnel purchasing smart phones were investigated. The questionnaire was employed for this study. The basic factors for the questionnaire include gender, age, education, and incomes per month. The observed factors include user experience, price, brand, and functionality of the smart phones. With the questionnaire the study can explore how the factors affect military personnel purchasing smart phones. The results of this study are as follows. Domestic brands do not have more advantages in smart phone market. Smart phones of low price are not the first priority for military personnel. On the other hand, smooth and efficient operation and battery life of smart phones are two import factors for military personnel. For younger military personnel, the smart phones that were recommended by their friends and relatives are preferred. And the price range of smart phones are wider for the younger military personnel. For the military personnel who has higher income, the low-price smart phones were preferred, and the consideration of information security may be ignored. Finally, the higher the education degree the more important the battery life and the ability to resist falling and scratching. These results are helpful to the developers and users of smart phones and can be used on developing and selling smart phones.
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