Exploring the impact of consumer’s prerceived value on purchase willingness and satisfaction -A study of Shopee
碩士 === 義守大學 === 資訊管理學系 === 107 === This study takes shrimp skin as an example to study the impact of perceived value of mobile business on consumers'' willingness to purchase and satisfaction. The purpose is to explore the current situation of behavioral business perception value,...
Main Authors: | Tzu-Ting Chao, 趙子霆 |
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Other Authors: | Hsiu-Ju Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/8g3e55 |
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