A Study on the Relationships between Perceived Price、 Word-of-Mouth of Internet and Purchase Intention: Case of Bitcoin

碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 107 === After Satoshi Nakamoto released the open source of Bitcoin in 2009, the virtual currency (Cryptocurrency) has moderately attracted the attention and participation of some people. By 2019, the price of Bitcoin has gradually increased. Bitcoin and the blockchain...

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Bibliographic Details
Main Authors: PAI-PEI SZETO, 司徒百倍
Other Authors: WU, IEE FUNG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/8f49dq