| Summary: | 碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 107 === This research intends to analyze the correlation between parental coaching and players’ motivation in the first class basketball player of elementary schools of Taipei City. This research conducted structured questionnaires, collecting data from 220 players in 12 schools. With parental leadership scale and participant motivation scale, the questionnaires show
(1) Authoritarian leadership and merciful leadership have positive influences on players’ motivation. Skill achievements and social needs are the main reasons to drive players’ motivation
(2) Authoritative coaching is positively related to players’ skill-driven participation.
(3) Female, rather than male players are more inclined to moral leadership. While male player, unlike female player, are more inclined to participate for evading stimulation
(4) Authoritarian leadership and merciful leadership attracted senior-experienced (more than 2 years) players, while moral leadership attracted junior-experienced (1-2 years) players’.
(5) When it comes to merciful leadership, coaches, rather than parenters can exert more influence on player’s motivation.
(6) Full-time coaches’ moral leadership can exert more influence on players than teachers’ moral leadership. While school teachers, rather than full-time coaches’, make players inclined to participate for evading stimulation
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