A Study of Store Image, Customer Satisfaction and Customer Loyalty--A Case of Personalized Coffee Shops

碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 107 === Since coffee had began to be mass-produced and circulated, it become a beverage that can be enjoyed at home. The coffee market continues to expand, and the chain system is therefore larger. In 2017, the coffee commercial value in Taiwan is approaching 70 billi...

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Bibliographic Details
Main Authors: WEI, PI-HUI, 魏碧慧
Other Authors: CHIANG, SHUI-HUI
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/m85udw