The Study of The Relationship of Taiwan Inbound Travel Agency with Shopping Stores - A Case Study of Mainland Group Tourists

• Main Authors: CHANG,KUO-JUNG, 張國榮
• Other Authors: YANG,GUAN-YUAN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/g6d5f7

碩士 === 醒吾科技大學 === 觀光休閒系所 === 107 === "Goods going out, people coming in, everyone makes a fortune." I believe this is the most familiar phrase in 2018. It also tells the people's heart. "Goods going out” means the exportation, “People coming in” means the tourists. Narrowly speaking, it means Mainland tourists, the amount and consuming capacity are both draw international attention. According to the statistics of the International World Tourism Organization and the Tourism Bureau, it can be determined that the tourism market of tourists from mainland China is absolutely important. Furthermore, according to the statistics from the Tourism Bureau, mainland tourists have the largest proportion of shopping expenses during their travels in Taiwan. The huge business opportunities and economic benefits brought by sightseeing and shopping are really not to be underestimated. Shopping is already an indispensable factor in tourism activities. The cooperation between travel agencies and shopping stores are increasing the income outside the business, enhances the price competitive advantage directly. This study also systematically organizes the current situation of Taiwan shopping stores and management regulations. Meanwhile, this study analysis the construction of various industries affected by different commodities which is the purpose to let the government and the people know more about this industry. First, this study establishes the relationship between mainland tourists, Taiwan travel agency and shopping shop, and then determines several items to be discussed. Due to lack of the research of shopping stores in Taiwan, this study uses Deep interview method, Documentation Analysis Method and Secondary Data Collection. The interviewees will be representative of the domestic tourism industry, officials, and academics, who have a certain influence in the industry. The view during the interview will also be classified, and give conclusions and recommendations. Keywords: mainland group tourists（mainland tourists）, inbound travel agencies, shopping stores