The Relative Importance of Rating Criteria on Third-party Hotel Booking Websites

碩士 === 玄奘大學 === 企業管理學系碩士班 === 107 === People will exchange hotel’s information on the internet when network more and more developed. Online Reviews become important information for consumers when evaluating the quality of hotels. This research aims to discuss how consumers to make choice when they b...

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Bibliographic Details
Main Authors: TAM, HIP-SHING, 譚協誠
Other Authors: Chiang, Chin-I
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/s56rfq