A Study of The Using Electronic Invoice Intention：End Users Point of View

• Main Authors: HO,YU-YU, 何宥榆
• Other Authors: CHEN CHUN-TE
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/a8scn4

碩士 === 華梵大學 === 資訊管理學系碩士班 === 107 === To promote the electronic invoice policy，electronic computer unified invoice will be stop using from January 1,2020，encourage conversion to use electronic invoices。This will increase the proportion of merchants who open electronic invoices，relatively it can also stimulate the use of electronic invoices by vehicles。 This study is based on the Innovative diffusion theory and marketing mix and 4Ps and environmental awareness，in vestigate the current situation of consumers using vehicles to store electronic invoices。To facilitate the sampling and distribution of paper questionnaires for investigation。Turn out，the relative advantages、compatibility、complexity、observability and environmental awareness and marketingmix4Ps，store electronic invoice in using vehicles，respondents have a high sense of identity。 In terms of gender age and education level，respondents did not have significant differences in their willingness to use。In terms of marketing mix，after understand the content and importance of the electronic invoice，more than 90% of respondents are willing to use the vehicle to request an electronic invoice。