| Summary: | 碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 107 === This study explores the value-added services provided by Taiwans three major telecommunications system providers, and analyzes the value-added services provided by the three major players. The telecom operators provide differentiated services to users, create brand value, and develop high-margin and high value-added services. Comparing the non-competition services, integrating the resources within the company, and expecting the case companies to create industry-leading services will be the focus of this study.
This study uses case analysis, in-depth interviews, analysis of case companies, inter-operating action value-added services and strategies, and interviews with industry service personnel, providing insights from an industry perspective, and many years of research professors in the telecommunications industry. From outside the perspective of experts, provide different thinking.
The results of this paper show that digital value-added services have become the growth kinetic energy of major telecom revenues. The integration of mobile telecom, cable networks and digital TVs is an unstoppable trend, and the role of mobile telecom operators is becoming more diverse. The ecology has also become more complicated. Telecom Sanxiongs resource similarity and market share are high, with high-tech thresholds and abundant resources, and funds to win. The use of strategies, competitive actions and responses are mutually antagonistic. The most competitive actions are mergers and acquisitions, alliances, and Providing innovative services and publicly announcing goals and policies is the main strategy. Researchers believe that only by providing personalized, regional and differentiated content, coupled with a quality online environment, can meet the needs of users.
Future orientation, layout 5G, find applications from vertical market, expand cloud data center, introduce more services, set up edge cloud, perform edge computing, provide faster service, explore big data applications, analyze in the market, and add value to service marketing Increase, promote user acceptance, cross-industry cooperation, and explore killer applications.
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