Constructing Performance Appraisal Model for E-commerce channel – The Catering Industry Cases

• Main Authors: Chang Shu-Ting, 張淑婷
• Other Authors: HUANG, RONG-HWA
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/99hxt6

碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 107 === In recent years, there have been a few virtual integrated operation modes such as the sale of meal coupons and the restaurant reservation, but it also impacts the interaction between restaurant management and customer consumption behavior, the consequent of e-commerce can be implemented by two aspects. Technology and Strategy. The technology is one of the factors that affecting Strategy. The issues of Technology including Website design, products and service we present、great deals and conversion. These factors often affect consumers' willingness to spend on the website. The other side, in addition to measuring whether the goods and services that provided by the company are suitable for online sales. We should consider in multiple ways for sale pitch,price,and supply chain system. To most of the e-commerce, attracting customers is first mission, emphasize on customer growth and revenue, but how to be the priority catering industry that customer considered is the core I performance appraisal system, focus on accelerating revenue growth to attain the goal of sales and operational performance. In this research, we took Taiwanese e-commerce channel as a case, exploring which channel will be first choice when customer buying meal coupon, and find out the purchase Intention that provided by e-commerce channel. After screening, extraction and sorting by this research, through the opinions and feedback of e-commerce channel industry experts, academic new product research scholars and related research institutions, the management intelligence, internal process and customer service are summarized. In this way, nine strategic themes are extended, and forty-three metrics are constructed. Then, a network-level analysis method is used to construct a set of e-commerce channel platform performance evaluation model. Finally, by constructing a complete model for analysis, we found that (78%) of the main facets that have a greater impact on the business performance of the e-commerce channel are from the management intelligence facet (46%) and the customer service facet (32%), and The top five impact performance evaluation indicators (32%) come from the customer service facet. Therefore, it is obvious that supplier management and customer first, customer-oriented are the top priorities of most experts in the e-commerce channel platform. The most important key success factor for continued operations.