The Impact of Community Shopping Live Webcast on Perceived Value, Satisfaction and Purchasing Intention

碩士 === 輔仁大學 === 資訊管理學系碩士在職專班 === 107 === With the development of technology online shopping has become an important and growing industry. In the past, consumers were able to obtain product information in physical stores or online through photos or text descriptions. With the growth of social network...

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Bibliographic Details
Main Authors: Wu,Pei-Ju, 吳佩儒
Other Authors: Chang,Yin-Yih
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/8fnp8r