| Summary: | 碩士 === 輔仁大學 === 應用美術學系碩士班 === 107 === Instant messaging plays an important role of advanced technology for communication in this Internet age. Sometimes complex emotions that beyond description cannot be accurately expressed by words, people tend to use simple stickers to deliver or imply messages, feelings or even their moods in an exaggeratedly way. Through the narrative characteristics in stickers, an emotional transmission of communication can be enhanced and improved.
This study reviews the literature on the popular selling user-generated LINE stickers on March 5th, 2016 and collect samples from it. To begin, the author conducts a focus group with ten participants, then select the first 100 LINE stickers as samples based upon its sales situation, graphic-and-text imagery, functionality and image designing. In addition, the KJ method is adopted to discuss the key factors of LINE sticker imagery. From the discussion, it can be seen that there are six factors including the themes, the symbols, the meanings, the techniques, the creativities and the forms. Turning to the end, we deduced four key principles of sticker making, which are the materials, the symbol designing, the language and the brightness/hue of the color. The author will consolidate the results obtained from the KJ method with the practical data from 11 sets of stickers. The making of these stickers is starting from June, 2015, over 500 pieces of conceptual drafts were drawn, and a total of 440 pieces of stickers were created.
Finally, we will select the best-selling set consisted of 40 stickers for analysis, and explain the symbolic meanings of the popular ones in detail. After drawing our own conclusions from the results in this paper, we expected to provide reference for relevant researchers and sticker designers.
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