Study of Usage Behavior and User’s Satisfaction on Mobile Instant Messengers

• Main Authors: LIN, FANG-YU, 林芳瑀
• Other Authors: CHO, FENG-CHIH
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/zwpp5p

碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 107 === The results of the study showed that the respondents use more “LINE features,” the “time of use per day” will be longer and “frequency of use per week” will be higher; The respondents’ “motivation for use” will be stronger, the “time of use per day” will be longer and “frequency of use per week” will be higher; The respondents “motivation to use” is stronger, the“User’s Satisfaction” will be higher; The respondents use more “LINE features” and their “motivation to use” are stronger, they will be more gratified in their “behavior of use”; The longer time users spend on LINE everyday, the more satisfied they may feel at it. The higher frequency users use LINE per week, the more satisfied they may feel at it.