| Summary: | 碩士 === 佛光大學 === 資訊應用學系 === 107 === Effectively deliver information to specific ethnic groups, Is an important topic in communication, For example, the transmission of campus information, With the maturity of the 4G mobile network, Created more possibilities for online information dissemination, But it also makes too many network information delivery media distract peoples attention, On the contrary, it is difficult for information to be effectively delivered to a specific audience, It also caused difficulties in the promotion of campus administration and the reduced participation of students in campus activities, The instant messaging software developed the development service of chat bots, Because of his interactive and immediate features, Expect to integrate and deliver campus information more effectively through instant messaging chat bots.
This study was carried out by a chat robot, And take the university campus as the experimental field, Integrate information on campus, Student as an object, After 579 days of empirical research, Understand the effectiveness of information delivery, Therefore, the purpose of this study is to explore the campus-driven chat robot as a communication tool, Required technology and functions, Promote chat robots as a process of information transfer, Information integration process and mechanism, The use of chat bots as a messaging tool in specific communities and future directions for improvement.
Research results show whether the sender or recipient of the message, Have a very satisfactory performance, Compared to other campus information media in the past, Passing messages through instant messaging chat bots can dramatically increase reach, The number of people joining during the study reached 2921, The blocking rate is 11.8%, Indicates that more than 88% of users continue to use, Confirm its validity, Continuous investment in appropriate manpower and resources, Strengthen functionality, This system can be a good communication platform for schools and students,Results of this study, The future can be used as a reference for other specific areas of ethnic group messaging.
|
|---|
