| Summary: | 碩士 === 佛光大學 === 管理學系 === 107 === With the changes of the times, the domestic economic development and the change of the national cattle type, the phenomenon of participation in leisure and cattle raising activities is becoming more and more common, especially in the metropolitan areas. The needs of many office workers and the provision of diverse leisure and health services , constitute a huge leisure health market. Consumers are increasingly demanding beauty, and the variety of beauty and restrooms is becoming more diverse, often becoming a choice for the general public to relieve stress. In terms of beauty and leisure industry, in addition to the advantages and disadvantages of products, customer satisfaction with service quality is the key to competition, and even the key to success in many industries.
The study of the North Beauty SPA Club is the research object. The purpose of the study is 1. What is the consumption status of consumers to SPA clubs: 2. What are the choice factors for consumers to choose SPA clubs: 3. What is the consumer's satisfaction with the sensory experience of the SPA club?
The results show that the SPA club's customers are mainly women, aged 41-50, marriage status is married, education level is mainly university (special), occupation Mainly based on business, the monthly income is mainly 30,001-50,000 dollars. The consumption situation is mainly based on single consumption type (including experience consumption), which affects the beauty club, mainly emphasizes comfortable service places, followed by relatives. Recommended by friends, the main purpose of the beauty club is to slow down the aging speed of the skin and increase self-confidence. Most of them are mostly introduced by relatives and friends. The average number of consumption is 3 times per month, and the consumption amount is 1,001-2,000 dollars. The experience of the conference hall is experiential analysis. The most concerned about consumers in the visual aspect is that the service staff of the beauty club is professional and tidy; the most concerned about the hearing power is that the service staff of the beauty club talks to the tone; The aroma of the beauty club: the most concerned about the front of the tactile side is the service staff's massage power: the customer satisfaction is the most concerned about the consumer The beauty club service staff is modest and polite to the customer.
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