| Summary: | 碩士 === 佛光大學 === 管理學系 === 107 === With the trend of financial liberalization, internationalization and technology, the international financial environment has undergone structural changes, so China's control of the financial market is open to the conservative trend, making the competition of domestic financial institutions more intense, in this fierce competition environment, the Ministry of Credit will encounter domestic and foreign financial institutions, Cause a great impact on business.
The Ministry of Credit is an important local financial institution to provide the non-metropolitan area fishermen financial services, and now faces the severe test of the survival of the competition, so it is necessary to promote the financial digitalization to enhance the competitiveness of the fishery Credit Department as the primary task at present, but the use habit of the existing customer group, The demand of network banks and the promotion of financial digitalization to enhance the competitiveness of the Ministry of Fisheries credit, have not done analysis and understanding.
Therefore, this article will take the fishery credit department to the visitor group, to the existing business usage habit, the network bank's demand and the promotion finance digitization promotion competitive power The view, proposes the research, by assisting the Fishery Credit Department to promote the finance digitization achieves the goal which enhances the competitiveness.
Analysis of the results shows that the Ministry of Credit Department to promote the digitization of finance is in line with the current needs of fishermen to use financial services, in addition to the appropriate provision of Internet banking additional services to increase the willingness of fishermen to use.
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