| Summary: | 碩士 === 佛光大學 === 傳播學系 === 107 === The aboriginal narrative style is from the traditional oral, text to digital image presentation and can be said to be a major historical change. It is like a cultural inheritor of a virtual community tribe, playing the role of an early elder, and allowing the cultural language to continue through the communication of the media carrier platform. This study explores the relationship between ethnic pride, ethnic differentiation, narrative transportation and information influence. The purpose of the study is: (1) to explore the relationship between ethnic pride and tribal narrative transportation. (2) Exploring the relationship between ethnic differentiation and ethnic narrative differentiation. (3) the relationship between ethnic narrative transportation and narrative attitude. (4) Exploring the relationship between narrative attitude and information influence. Ethnic pride and ethnic differentiation express ideas and communication through language. The narrative experience of narrative transmission theory is called "transportation" and does not involve critical thinking, because the reader is transported to the world of the story along with the plot. The influence of information is collected. Readers will obtain information from other readers who have knowledge or experience, or observe the behavior of other readers to make decision judgments, thus affecting their decision-making process. The research method of this study was questionnaire method, 465 samples were collected, and 458 valid questionnaires were recovered, with a success rate of 98.5%. The data were analyzed by spss20.0 and Smart PLS 3.0 statistical software. The analytical methods are descnbe statistical analysis. Item analysis, reliability analysis, validity analysis, structural equation analysis. This study finds that ethnic pride has a positive impact with ethnic narrative transportation; ethnic differentiation have a positive impact with ethnic narrative transportation; ethnic narrative transportation has a positive impact with narrative attitude; ethnic narrative attitude has a positive impact with information influence. In the era of disseminating new technologies and developing ethnic narratives on the Internet, the relationship between the positive group subjectivity of ethnic pride and the transportation of ethnic narratives is greater than the ethnic differentiation, and the relationship with negative subjective beliefs of other ethnic groups, that is. The subjective belief can achieve the effect of narrative, and achieve the effect of changing the narrative attitude and information influence of the audience.
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