| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職學位學程 === 107 === This paper will focus on trends in genetic testing services used in the prevention of medical research, innovation and business development services business model combined with nutritional medicine, preventive health care business strategy.
Through expert interviews, we analyze the current industrial positioning and future development trends of genetic testing services, and identify important development strategies and key success factors.
The research results show that the service value activity level focuses on the accumulation of customer knowledge, and the external resources focus on customized design, integration of technology and technology resources, industrial supply chain integration capability, and customer relationship management. Accordingly, companies should strengthen based on the lack or deficiency of the above key success factors.
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