The Production Strategy for Diversify Products with Small Volume-A Case Study of G Company

• Main Authors: WU, MING-HSIEN, 吳明賢
• Other Authors: SHIAU,YAU-REN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/k32hs2

碩士 === 逢甲大學 === 經營管理碩士在職學位學程 === 107 === Copier and printer business face total competition after more than fifty years development. Ever since a long time ago, original equipment manufacturer gains much profit from copier and printer consumable business. There are so many non-OEM accessories manufacturer and distribution channel join the aftermarket consumable accessory competition, due to the profit.OEM changes competition strategy in order to keep the profit by two policy –one is to increase the threshold of technology on patent and chip, and the other is to announce new copier and printer quickly. This study uses the the SWOT Analysis, Porter Five Forces Analysis, and the Critical Success Factors to explore internal strengths and weaknesses as well as external opportunities and threats of G company, Study the reason why G company use no inventory and batch production model to face variety market demand, how the variety market demand causes the increasing of cost and the reducing of competitiveness. Non-OEM accessory manufacturer face the trend of order batch reducing and the order items increasing, their profit becomes less and less, cost becomes more and more because of variety market demand. They have to adjust the internal operation process and standard for survive. According the study to make the production strategy and procurement/development/sales improvement suggestion , make sure G company maintain the competitive strength, cost down and margin increasing.