The effect of Persuasiveness of Social Media Influencers’ Sponsored Posts on Purchase Intention – Examples of Beauty Cosmetic Products

The effect of Persuasiveness of Social Media Influencers’ Sponsored Posts on Purchase Intention – Examples of Beauty Cosmetic Products

碩士 === 逢甲大學 === 國際經營與貿易學系 === 107

Bibliographic Details
Main Authors: HO, KO-NI, 何岢霓
Other Authors: TSENG, TING-HSIANG
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/5fg2k4
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spelling ndltd-TW-107FCU003230142019-06-29T05:35:19Z http://ndltd.ncl.edu.tw/handle/5fg2k4 The effect of Persuasiveness of Social Media Influencers’ Sponsored Posts on Purchase Intention – Examples of Beauty Cosmetic Products 網紅業配文之說服力對消費者購買意願的影響–以美妝產品為例 HO, KO-NI 何岢霓 碩士 逢甲大學 國際經營與貿易學系 107 TSENG, TING-HSIANG 曾鼎翔 2019 學位論文 ; thesis 107 en_US
collection NDLTD
language en_US
format Others
sources NDLTD
description 碩士 === 逢甲大學 === 國際經營與貿易學系 === 107
author2 TSENG, TING-HSIANG
author_facet TSENG, TING-HSIANG
HO, KO-NI
何岢霓
author HO, KO-NI
何岢霓
spellingShingle HO, KO-NI
何岢霓
The effect of Persuasiveness of Social Media Influencers’ Sponsored Posts on Purchase Intention – Examples of Beauty Cosmetic Products
author_sort HO, KO-NI
title The effect of Persuasiveness of Social Media Influencers’ Sponsored Posts on Purchase Intention – Examples of Beauty Cosmetic Products
title_short The effect of Persuasiveness of Social Media Influencers’ Sponsored Posts on Purchase Intention – Examples of Beauty Cosmetic Products
title_full The effect of Persuasiveness of Social Media Influencers’ Sponsored Posts on Purchase Intention – Examples of Beauty Cosmetic Products
title_fullStr The effect of Persuasiveness of Social Media Influencers’ Sponsored Posts on Purchase Intention – Examples of Beauty Cosmetic Products
title_full_unstemmed The effect of Persuasiveness of Social Media Influencers’ Sponsored Posts on Purchase Intention – Examples of Beauty Cosmetic Products
title_sort effect of persuasiveness of social media influencers’ sponsored posts on purchase intention – examples of beauty cosmetic products
publishDate 2019
url http://ndltd.ncl.edu.tw/handle/5fg2k4
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