How Do Consumers’ Perceived Humor and Perceived Informativeness of Vlogs in Social Media Influence Their Purchasing Behaviors - Take Beauty Products as Examples
碩士 === 逢甲大學 === 國際經營與貿易學系 === 107
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/gt9vdk |