How Do Consumers’ Perceived Humor and Perceived Informativeness of Vlogs in Social Media Influence Their Purchasing Behaviors - Take Beauty Products as Examples

碩士 === 逢甲大學 === 國際經營與貿易學系 === 107

Bibliographic Details
Main Authors:	LIEW YI LIN, 劉藝綾
Other Authors:	TSENG, TING-HSIANG
Format:	Others
Language:	en_US
Published:	2019
Online Access:	http://ndltd.ncl.edu.tw/handle/gt9vdk

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spelling	ndltd-TW-107FCU003230122019-06-28T05:25:38Z http://ndltd.ncl.edu.tw/handle/gt9vdk How Do Consumers’ Perceived Humor and Perceived Informativeness of Vlogs in Social Media Influence Their Purchasing Behaviors - Take Beauty Products as Examples 探討社群媒體中消費者觀看網紅影片之知覺幽默性與知覺資訊性對消費行為之影響 – 以美妝產品為例 LIEW YI LIN 劉藝綾碩士逢甲大學國際經營與貿易學系 107 TSENG, TING-HSIANG 曾鼎翔 2019 學位論文 ; thesis 81 en_US
collection	NDLTD
language	en_US
format	Others
sources	NDLTD
description	碩士 === 逢甲大學 === 國際經營與貿易學系 === 107
author2	TSENG, TING-HSIANG
author_facet	TSENG, TING-HSIANG LIEW YI LIN 劉藝綾
author	LIEW YI LIN 劉藝綾
spellingShingle	LIEW YI LIN 劉藝綾 How Do Consumers’ Perceived Humor and Perceived Informativeness of Vlogs in Social Media Influence Their Purchasing Behaviors - Take Beauty Products as Examples
author_sort	LIEW YI LIN
title	How Do Consumers’ Perceived Humor and Perceived Informativeness of Vlogs in Social Media Influence Their Purchasing Behaviors - Take Beauty Products as Examples
title_short	How Do Consumers’ Perceived Humor and Perceived Informativeness of Vlogs in Social Media Influence Their Purchasing Behaviors - Take Beauty Products as Examples
title_full	How Do Consumers’ Perceived Humor and Perceived Informativeness of Vlogs in Social Media Influence Their Purchasing Behaviors - Take Beauty Products as Examples
title_fullStr	How Do Consumers’ Perceived Humor and Perceived Informativeness of Vlogs in Social Media Influence Their Purchasing Behaviors - Take Beauty Products as Examples
title_full_unstemmed	How Do Consumers’ Perceived Humor and Perceived Informativeness of Vlogs in Social Media Influence Their Purchasing Behaviors - Take Beauty Products as Examples
title_sort	how do consumers’ perceived humor and perceived informativeness of vlogs in social media influence their purchasing behaviors - take beauty products as examples
publishDate	2019
url	http://ndltd.ncl.edu.tw/handle/gt9vdk
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How Do Consumers’ Perceived Humor and Perceived Informativeness of Vlogs in Social Media Influence Their Purchasing Behaviors - Take Beauty Products as Examples

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