The Effects of New Tourism Service Creative Atmosphere and Perceived Value on Sightseeing Tourism

• Main Authors: HUANG,YUEH-YING, 黃月盈
• Other Authors: HSIEH,HUI-MIN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/9n4qx2

碩士 === 大葉大學 === 觀光餐旅碩士在職學位學程 === 107 === The purpose is to study how new tourism service creative atmosphere and perceived value on sightseeing tourism. A Method of this study is to adopt a questionnaire survey. 155 valid questionnaires were collected from the general public.The outcomes are：（1）Significant differences of the visitors with diverse genders, ages and occupations towards creative atmosphere, perceived value and sightseeing tourism.（2）Significant correlations of creative atmosphere of new tourism serivce towards perceived value.（3）Positive effects of creative atmosphere of new tourism serivce towards sightseeing tourism.（4）Positive effects of perceived value of new tourism serivce towards sightseeing tourism.（5）Significant positive effects of creative atmosphere and perceived value of new tourism serivce towards sightseeing tourism.The result shows that the creativity and uniqueness of the new tourism serivce can enhance the perceived value of visitors and constitute the sightseeing of tourists for new tourism serivce. Based on this study were suggestions for planning and quality improvement of new tourism serivce.