A Study of The Relationship Between Brand Image and Consumer Satisfaction-A Case of Credit Card issuing Bank in Taiwan
碩士 === 大葉大學 === 管理學院碩士在職專班 === 107 === The credit card market is currently booming, bringing considerable income to the banks. In the face of fierce competition within the industry, it is necessary for the banks to think about how to make consumers choose their respective credit cards when making pu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xftf9c |