| Summary: | 碩士 === 大葉大學 === 人力資源暨公共關係學系 === 107 === The need for long-term care manpower for the elderly has increased. According to the Ministry of Health and Welfare, there are about 738,000 people who need to receive care services, but the gap between the supply and demand of care services is huge, and most people have stereotypes about the profession, such as low wages or non-healthy elderly patients. This study explores the impact of the salary policy of the care service industry and the attractiveness of recruitment advertisements on job search motivation. It designs six scenarios with virtual recruitment advertisements and salary policies, and invites 316 young people under the age of 30 to participate in the job-searching behavior research. The results of the study show : 1. The high salary policy has a significant positive impact on the attractiveness of the long-term care industry. 2. Positive recruitment advertisements are more attractive to job seekers. 3. Positive recruitment advertisements have less influence on the industry attractiveness than the high salary policy; the effect of providing a high level of salaries is more than that of creating a positive image through advertising. Based on the results of this study, the following suggestions are made:1. It is suggested that the authorities concerned increase the percentage of subsidies for highly-rated institutions to 50% so that the organizations can raise the salary level for ecruitment. 2. From the perspective of user payment, long-term care institutions should continue to improve service personnel's professional nowledge, skills and establish their own service brands so that users are willing to pay for the high quality services. Consequently, institutions can raise salaries and improve industry images, and can also keep employees staying and attract more talents.
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