The Relationship Study between Country of Origin and the Product Attitudes - Mongolian Automobile Industry as an Example

• Main Authors: GANZORIG ERDENESUREN, Ganzorig Erdenesuren
• Other Authors: CHIH-HSIUNG WEI
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/b5c75z

碩士 === 大葉大學 === 國際企業管理學系碩士班 === 107 === Any brand or product/service has weakly rank or needs depending on country of origin. Because, consumers purchasing intention and product attitude are changeable. It means, country of origin effects consumers’ evaluation or judgment on any product or service. Consumers’ overall evaluation; brand name, style, quality makes product’s attitude. Furthermore, product attitude influence consumer’s decision and purchase in the future. This research aims to investigate relationship between Country of Origin and Product Attitudes in the Automobile industry of Mongolia. Country of Origin and Product Attitude included four countries: Japan, Korea, Russia, and China (automobile industry of Mongolia). Questionnaires were used to collect data, and 248 completed questionnaires were put into the descriptive, factor, correlation, paired comparison and regression analysis on SPSS software 22. Data was collected through the web-based questionnaire. As a results of this research, there is positive relationship between Country of Origin and Product Attitudes.